Eligible for: ACMPE: 1 | ACHE: 1 | CEU: 1 | CME(AAPC*): 1 | CPE: 1.2 | PDC: 1 Traditional | Intermediate | Application * This session is included in the 2025 MGMA Summit education program.
Marketing and business development are increasingly complex as consumer behaviors and competition intensify across healthcare. Artificial intelligence (AI) and automation offer immense potential for healthcare organizations to enhance branding, deepen patient relationships, and accelerate growth. Join this talk to learn research-driven approaches to implementing emerging technologies for healthcare marketing that save time, enhance engagement, and humanize experiences. An estimated 60% of providers will use AI automation to mitigate staff shortages by 2027. Join this session so you can develop an automation and AI content strategy for future growth.
Learning Objectives:
Employ generative AI for automated content creation and ad relevancy
Discover smart workflows to personalize patient communication
Report campaign ROI through algorithms and analytics
